Griffin Hill
Griffin Hill needed assistance in enhancing brand recognition to increase student attendance and enrollment through strategic marketing. The goal was to help schools better highlight their accomplishments and quality to retain and attract students and qualified staff.
Client/Project Problems
- Schools were not effectively showcasing their achievements and quality, leading families to seek better options outside the district.
- Low student attendance and enrollment rates were prevalent.
- Difficulty in attracting qualified and quality staff due to perceived lack of desirable attributes.
Client/Project Resolutions
- Developed and implemented a strategic marketing plan to enhance brand recognition and highlight the schools’ accomplishments and quality.
- Created targeted campaigns showcasing the unique strengths and achievements of the schools, addressing the misconceptions held by students and families.
- Schools using Griffin Hill’s strategic marketing witnessed significant increases in student attendance and enrollment.
- Improved the attractiveness of the schools as desirable workplaces, leading to a higher number of qualified and quality applicants for teaching and administrative positions.