College Contact
College Contact needed to increase brand recognition and raise awareness about the counselor shortage crisis and its impact on students’ college acceptance rates. They aimed to highlight how assistive technology can help counselors provide essential services to college-bound students.
Client/Project Problems
- The counselor shortage crisis, exacerbated by budget cuts in many school districts, led to a significant number of students not receiving adequate college counseling services.
- Lack of awareness about the impact of the counselor shortage on students’ college acceptance rates.
- The need to demonstrate the effectiveness of assistive technology in supporting counselors and improving student outcomes.
Client/Project Resolutions
- Developed a comprehensive marketing strategy to increase brand recognition and bring attention to the counselor shortage crisis.
- Highlighted the adverse effects of counselor shortages on student college admissions, raising awareness among stakeholders and the general public.
- Promoted the use of assistive technology provided by College Connect, showcasing how it enables counselors to efficiently serve more students and improve their chances of getting accepted into college.
- Created targeted campaigns to emphasize the critical role of counselors and the benefits of integrating assistive technology into their workflows, ultimately leading to better support for college-bound students.